Dan Wood: The Eponymous Weblog

Dan Wood Dan Wood is co-owner of Karelia Software, creating programs for the Macintosh computer. He is the father of two kids, lives in the Bay Area of California USA, and prefers bicycles to cars. This site is his weblog, which mostly covers geeky topics like Macs and Mac Programming.

Useful Tidbits and Egotistical Musings from Dan Wood

Categories: Business · Mac OS X · Cocoa Programming · General · All Categories

Mon, 16 May 2005

CDBaby: A company on the "ClueTrain"

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Here's an unsolicited testimonial. I recently purchased some CDs from the store CDBaby.com. Their e-commerce site is nothing particularly special, but where they shine is in being silly. Take for example this excerpt of the email I got from them annoncing that the CDs have shipped:

Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Monday, May 16th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as "Customer of the Year". We're all exhausted but can't wait for you to come back to CDBABY.COM!!

Lots of fun. I'll probably order from them again. Now if they would just put an RSS feed on their new arrivals list....