Yesterday, at our local bookstore, I picked up a copy of Tipping Point: How Little Things Can Make a Difference, by Malcolm Gladwell. I almost completely devoured it last night. A really interesting read; it's a little bit psychology, sociology, marketing, history, and though not really stated explicitly, chaos theory. I like the discussion of the three types of people who help get ideas to spread: the Connector, somebody who knows a lot of people, even weakly (The people on the social networks with the super high numbers are those kind of people); the Maven, the person who just loves to be an expert at stuff and share that information with others; and the Salesmanperson, who has this innate ability to convince people of just about anything. Anybody with a weblog is probably at least a little bit of one or more of these categories!
Joe Bob sez check it out.